An acceptable introductory book on leadership, geared specifically towards service industries. Much is applicable to the leader running an organization, but not necessarily for those lower on the totem pole. The only thing that really surprised me was that Cockerell takes credit for a number of changes within Disney and other places he worked, including pushing pin trading and putting full-size ironing boards in hotel rooms. It applies to the government, military, and not-for-profit ventures, as well as private industry. I found the book a collection of practical knowledge by an experienced corporate leader, interesting recollections of Disney memories and self promotion on the part of Mr. Cockerell. Full E-book Creating Magic: 10 Common Sense Leadership Strategies from a Life at Disney Best. 17. I now know why Walt Disney World is the happiest place on Earth. No one understands how to develop this asset better than Lee Cockerell who clearly articulates in Creating Magic how leadership environments that are committed to achieving excellence through lifelong  learning, continually honing our professional competence, maintaining personal control,  and rewarding behaviors that recognize the personal worth and reinforce the professional accomplishments of our fellow team members will create a culture of shared vision, trust and a “can do” sense of individual empowerment. It's not a boring technical book, I was mooved by some stories, I was surprised with some solutions and results and most important it is all about the importance of all employes. Free shipping and pickup in store on eligible orders. Fantastic book on leadership that anyone in a management or leadership position MUST read. Fantastic leadership book. A… More about Lee Cockerell, “Shows the magic in leadership — and the leadership in magic! This book really delves into at least one aspect of the world’s magic and I am at the point in the book where I am really working to lay that groundwork. There is nothing truly shocking or unique about them, but it is helpful to consider them in many leadership roles. Teacher's Guide for Creating Magic. Buy, Oct 14, 2008 | 457 Minutes Teaches you to create a culture of customer service and how treating everyone with respect raises the performance of the entire group. That’s more than one per day! He is definitely an out of the box thinker. I recommend this book for Disney fans and people who want to become better business leaders. The result: pure “Magic” …. I wish it was a must read for my district leadership teams. An Imaginative and Action-Packed Adventure, Tieghan Gerard's Guide to a Small but Special Meal at Home. "-George Bodenheimer, President, ESPN, Inc and ABC Sports“Lee’s common sense principles and down to earth storytelling is refreshing. I'm a huge fan of Disney, it's resorts, parks and movies. We are experiencing technical difficulties. By clicking SIGN UP, I acknowledge that I have read and agree to Penguin Random House’s, Editor's Picks: Science Fiction & Fantasy, Stories Read By Your Favorite Celebrities, The World’s Most Powerful Leadership Principle, The Great Game of Business, Expanded and Updated, What the CEO Wants You To Know, Expanded and Updated, Discover Book Picks from the CEO of Penguin Random House US. My only thought, don't buy the audiobook but buy an actual copy and take the time to digest. These include stories about pin collecting, recognition letters to employees children, the "Disney stoop", dealing with waits, the size of ironing boards in hotels, etc. The Trick Brain – The Trick Brain is all about creating magic. After chapters on spreading recognition around, these kinds of statements didn't sit well. It's great to get some insight in the story behind the scenes. Also, I found I was less interested in how some ideas came into being (Fastpasses, pin trading) than I thought I was; I am more interested in Walt Disney than the corporate functionaries, no matter how talented, that came after him. Allison edits sci-fi and fantasy at Mythos & Ink publishing, writes books, and plays video games the rest of the time. Welcome back. But as Lee demonstrates, great leadership isn’t about mastering impossibly complex management theories. Online courses in leadership, management, customer service, and culture. I found the book a collection of practical knowledge by an experienced corporate leader, interesting recollections of Disney memories and self promotion on the part of Mr. Cockerell. I think these 10 leadership strategies are spot on. They make sense. Most of the strategies expounded within are, as the subtitle suggests, common sense. This was a good book with practical tips to improve workplace culture and personal leadership skills. by Broadway Business, Creating Magic: 10 Common Sense Leadership Strategies from a Life at Disney. There is nothing truly shocking or unique about them, but it is helpful to consider them in many leadership roles. Really insightful managerial tips. There are roughly two types of fantasy. It takes leadership to create excellence. No one knows more about this kind of leadership than Lee Cockerell, the man who ran Walt Disney World® Resort operations for over a decade. Start by marking “Creating Magic” as Want to Read: Error rating book. It's great to get some insight in the story behind the scenes. The book is a little outdated now with references to social media and technology, but the basic principles are still valid in today's culture. "Diane | 2/19/2011 I recommend this book for Disney fans and people who wan. Creating Magic is one of the best books I have read on leadership. “It’s not the magic that makes it work; it’s the way we work … It reinforced many of my personal views (hands on management, servant leadership, employee recognition) on the subject and also taught me some new things (time management, growth strategies) to improve. this is the book for you. At its core, Creating Magic is a collection of stories that reminds us to demonstrate care and respect for every member of the team and to focus our efforts not our ourselves but on the people we lead. I received this book as part of the Creating Magic seminar at WDL. Through his book, Creating Magic, Cockerell offers strategies for all leaders to create “magic” in every organization. Cockerell says right in the title that it is common sense, but it is amazing how many people don't use common sense. The tips offered were useful and I plan on implementing them. By now, we have tried everything else, so let’s start taking … As Christopher Emdin says, they all hold the secret magic to enthrall and teach at the same time — and it's a skill we often don't teach to educators. His approach to teaching through storytelling is very effective. Hi! "… Creating Magic transcends the leadership business-speak so prevalent in modern day motivational tomes and offers a real approach to sensible and practical strategies culled from the experience of a lifetime spent in pursuit of leadership excellence.!" I really liked this book. Combining surprising business wisdom with insightful and entertaining stories from Lee's four decades on the front lines of some of the world's best-run companies, Creating Magic shows all of us, from small business owners to managers at every level, how to become better leaders by infusing quality, character, courage, enthusiasm, and integrity into our workplace and into our lives. Joy Young is head of the upper school at Currey Ingram Academy in Brentwood, TN. The book is based around lists of how to be a great leader. If at first your system doesn't work as … “In Creating Magic, Lee Cockerell delivers his ideas about leadership in a common sense way that can really reach people and help them improve their effectiveness at work, at home, and in their communities. Those who practice these lessons, and participate in such organizations, live in a better world." —Lee Huebner, Director of the School of Media and Public Affairs, Georgetown University. During my years working with him at Disney and in all of my senior management positions since, I have used his leadership philosophies to successfully develop effective leaders and cultivate business environments focused on service excellence. From there he does have a revelation or two that lead him to become a much more progressive manager and leader. Enter your name and email address below and we … Using this guide will help students get the most out Creating Magic and foster discussions to help students create magic at home, school, and work. Center in 1990-1991 and I have been through the Disney Experience training and Disney History training so this book really resonated with me. It was just okay. It's not the magic that makes it work; it's the way we work that makes it magic. I listened to this prior to applying for a leadership position at work. This guide will provide discussion questions and key concepts for every chapter. The magic system was its own thing, free of plot restraints or premise influences. His valuable leadership strategies and remarkable Disney stories will ring true for everyone who reads this book.”—Ken Blanchard, coauthor of The One Minute Manager® and The One Minute Entrepreneur"Elegant in its simplicity and practicality, Lee has distilled many powerful leadership strategies into the lessons many of us learned as children. I'd recommend Mr. Cockerell's combination biography and business leader motivational book. Visit Cockerell Academy Now Learn from Lee Spread Through Your Organization Create Magic Work with Lee Leadership Thoughts – Lee Cockerell What Makes Lee Cockerell Different? It helped me put to voice many of the leadership principles which I have lived for many years but just couldn't bring to life in conversation. Buy the Hardcover Book Creating Magic: 10 Common Sense Leadership Strategies From A Life At Disney by Lee Cockerell at Indigo.ca, Canada's largest bookstore. A longtime teacher himself, now a science advocate and cofounder of Science Genius B.A.T.T.L.E.S. This book will help us all improve our effectiveness in work environments, at home, in volunteer arenas, in all facets of life. If you like books and love to build cool products, we may be looking for you. The secret for creating magic in our careers, our organizations, and our lives is simple: outstanding leadership--the kind that inspires employees, delights customers, and achieves extraordinary business results. Being a manager, who tells people what do, is something completely different then being a leader, who asks and listens! They're simple & practical. Creating Disney Magic will be a must-read for anyone who wants to make a positive organizational difference built on highly engaged employees delivering exceptional service." I admit I love Walt Disney's style and very much enjoy the visits to the parks, movies, memorabilia, pen trading, you name it; so when I was assigned this book to read at work I was pleased. Well, that is a general statement, but I just wanted to establish myself as a fan. “Your organization’s culture is the product of the people in it, and every addition and subtraction will … If a student has read a book about a cause that affects people, animals, or the environment, teach them about Public Service Announcements. Such a great read and Lee Cockerell touches upon so many great points: Respect of employees, watching out for competition, getting to know every single struggle your employees/Disney cast members have, make your customer feel special, make your employee feel special, having to let go of people,... Do you want to know more about the "Magic" that comes with working as an employee of Disney? It can be a long process to make sure you have all the rules and limitations in place, but it is essential to do it right. Lee Cockerell ‘s Creating Magic: 10 Common Sense Leadership Strategies from a Life At Disney outlines in nearly 300 pages a variety of leadership lessons learned from a successful career in the hospitality industry that resulted in the chief operating position for Walt Disney World Resort. This was a good book with practical tips to improve workplace culture and personal leadership skills. A simple worldbuilding worksheet to help you create a magic system for your story world - worldbuilding questions for the people, the mechanics & the world. Reading Cockerell's writing, he comes across a little like a Ross Perot type. Buy. It is exactly the kinds of things you would expect a Disney executive to be writing about. I learned so many ideas that transfer easily to my classroom. What I mean is that I am more interested in experiencing the sausage than the sausage making. In Creating Magic, Lee Cockerell discusses ten common sense leadership strategies that he has learned throughout his forty plus years of management experience in the service industry. People are done with theory. There are … Lee´s personal stories though out the book keep it from becoming another boring business book. Most of the strategies expounded within are, as the subtitle suggests, common sense. He describes his hard-nosed earlier self getting beaten up by employees twice! There are no discussion topics on this book yet. Write your book and remember to follow your own guidelines! An acceptable introductory book on leadership, geared specifically towards service industries. Who can doubt it, when there are rainbows and wildflowers, the music of the wind and the silence of the stars? The body of the hanger is used to identify the book, and the cards on the strings dangling below are filled with key elements of the book, like characters, setting, and a summary. Well recommended! That's not a bad thing. With that, I had a very hard time getting through this book. Read this book!”-Marshall Goldsmith, New York Times best-selling author of What Got You Here Won’t Get You There, winner of the Harold Longman Award for Business Book of the Year.“In Creating Magic, Lee Cockerell delivers his ideas about leadership in a common sense way that can really reach people and help them improve their effectiveness at work, at home, and in their communities. Normalopez. I think that was the main takeaway from the book. Lee Cockerell's wisdom and know-how on leadership shines through the pages. I've read dozens of leadership books and Cockerell's is among the best. What do rap shows, barbershop banter and Sunday services have in common? I definitely will have to buy a physical addition, so I can take better notes. I love everything about Disneyland, Disney, etc. Basically Cockerell tells you to hire the right people. Note that many of the stories here are aimed at leaders of large companies. It was recommended by a colleague, Jeff Merighe, at a conference we were part of last month. The formula is not limited to the hospitality industry. Be the first to ask a question about Creating Magic. Honestly, near the end of Creating. For a business leader, this is a great book. Lee Cockerell has played a major role in this….For those wishing to learn how Disney has achieved its reputation for service, this will be a book to read." I question the implementation for all industries but do agree that if worked at, most of Lee's ideals would improve any workplace. We’d love your help. I admit I love Walt Disney's style and very much enjoy the visits to the parks, movies, memorabilia, pen trading, you name it; so when I was assigned this book to read at work I was pleased. | ISBN 9780385523868 Some good principles for leadership are included in the pages, and then they are included again, and again, but not in a repetition leads to learning kind of way. I definitely will have to buy a physical addition, so I can take better notes. That's what I'll be doing next. This ends with an advertisement for Disney's leadership institute, and advertisements for consultants in books is another pet peeve of mine. I am going to revamp the start of my year based on this book. And it's about Disney and the passion behind the brand, so I really enjoyed listening. Buy, Oct 14, 2008 Combining surprising business wisdom with insightful and entertaining stories from Lee’s four decades on the front lines of some of the world’s best-run companies, Creating Magic shows all of us – from small business owners to managers at every level – how to become better leaders by infusing quality, character, courage, enthusiasm, and integrity into our workplace and into our lives. Some good principles for leadership are included in the pages, and then they are included again, and again, but not in a repetition leads to learning kind of way. I love everything about Disneyland, Disney, etc. He seems to have spent too long immersed in the world of Disney and has begun thinking that real life will also always have a happy ending. And I must say, I completely agree on al 10 strategies mentioned in this book. One of the best books about the inner workings of Disney I have read. It is clear that Cockerell has spent his career, illustrious as it may be, in a single industry. I especially appreciated his view that everywhere you go, you can find an idea to improve or implement in your business. While trying to consider everything might be a bit overwhelming, just focusing on a couple of things would be manageable, and make a difference in your work environment. About the book
Written by Lee Cockerell, former Executive Vice President of Operations, Walt Disney World... 3. Lee’s “10 Common Sense Leadership Strategies” will contribute much to the success of any endeavor.”-Dieter Huckestein, past President – American Hotel & Lodging Association, Chairman of Conrad Hotels and President – Hotel Operations, Hilton Hotels Corporation (retired). That being said, a number the strategies would have a hard time being ported outside of the service industry. Great book with extremely practical leadership advice. The lists could have been written by many different authors -- read this one for the Disney anecdotes. -Marshall Goldsmith, New York Times best-selling author of What Got You Here Won’t Get You There, winner of the Harold Longman Award for Business Book of the Year. I have a personal affection for all aspects of Disney, but I really appreciate the customer service aspects of the Disney Parks above all else. His valuable leadership … Please try again later. It was all about brainstorming and finding mechanics that worked. While this book deals more with Leadership, many of the same concepts are discussed, and it’s a nice reminder of what I learned during my week at the Institute. The One Page Novel online course is now open! He does a great job of explaining why the customer is so important to all parts of a business. Creating Magic is one of the best books I have read on leadership. She is the incurable author of Super Sick: Making Peace with Chronic Illness, a geek’s guide to living with a disability.You can find her chasing bokoblins in Hyrule, traipsing with hobbits in Middle-earth, or blogging at aealexander.com. And in such a warm voice that translates a man with character and values. Really, I think that this is that type of book\audio that i will keap consultating. Decide on its tone. And I must say, I completely agree on al 10 strategies mentioned in this book. “a workplace can look as diverse as the United Nations, but if the employees are not truly respected, not truly valued, not truly involved, and not truly treated with dignity, what you have is a great photo opportunity, not real inclusion.”, “We’ve always done it that way” could mean that you’ve been doing it wrong all along.”, Heat Up the Holidays with These 27 Winter Romances. Honestly, near the end of Creating Magic, I found I was more interested in actual magic that Disney consistently delivers than how it is produced or delivered. Disney does everything top-notch! I can say that as someone who has a business degree, has worked in business and even considered owning my own business. Creating Magic is an inspiring book. If you’re looking for free book summaries, this is the single-best page on the internet. Would have liked to see a more updated version with use of more practical tools than a DayTimer but otherwise very good. I'd recommend Mr. Cockerell's combination biography and business leader motivational book. If you could teach how to create magic then it won't be magic, it would be chemistry :), Reading Cockerell's writing, he comes across a little like a Ross Perot type. I picked this book because I love WDW and always curious about the behind the scenes. Anyone who has loved has been touched by magic. “In Creating Magic, Lee Cockerell delivers his ideas about leadership in a common sense way that can really reach people and help them improve their effectiveness at work, at home, and in their communities. Lessons like everyone is important, give people a purpose not a job and others are valuable in all walks of life. His book will help leaders and managers at all levels become better in all parts of their lives." | ISBN 9780385528283 The audio book version of Lee's Time Management Magic book. With real world examples, the book is inspiring and should be added to your collection. I was honored with the opportunity to attend the Disney Institute’s Quality Service training last November. I’m Nik. It was just okay. What a great book. “It’s not the magic that makes it work; it’s the way we work that makes it magic.”The secret for creating “magic” in our careers, our organizations, and our lives is simple: outstanding leadership—the kind that inspires employees, delights customers, and achieves extraordinary business results. Creating Magic: 10 Common Sense Leadership Strategies From a Life at Disney
2. He is definitely an out of the box thinker. “In Creating Magic, Lee Cockerell delivers his ideas about leadership in a common sense way that can really reach people and help them improve their effectiveness at work, at home, and in their communities. This is a management book from the man who was head of operations at Disney World for many years. tixej58912. I'm a huge fan of Disney, it's resorts, parks and movies. -Marshall Goldsmith, New York Times best-selling author of What Got You Here Won’t Get You There, winner of the Harold Longman Award for Business Book of the Year. I spent thousands of hours writing these. As one of the public faces of the world-renowned Disney Institute, he continues to teach courses in leadership and professional development. His approach to teaching through storytelling is very effective. Goodreads helps you keep track of books you want to read. I worked at E.P.C.O.T. Fantastic audio book, it has such great and valuable advises and tips. These lists contain additional lists, so on audio this was impossible to follow without perf. Lee Cockrell's down to earth leadership strategies are very relatable and achievable. Let us know what’s wrong with this preview of, Published LEE COCKERELL was the executive vice president of operations for Walt Disney World for more than ten years. The author's examples seemed to all be the exact same with just a small twist or spin added to make his point and to hide that. Best Seller Creating Magic: 10 Common Sense Leadership Strategies from a Life at Disney Free Read. While trying to consider everything might be a bit overwhelming, just focusing on a couple of things would be manageable, and make a difference in your work environment. “It’s still magic even if you know how it’s done.” – Terry Pratchett, A Hat Full of Sky “Magic exists. Discussion and review of the book: “Creating Magic”. Just a moment while we sign you in to your Goodreads account. Tim McHeffey created a Teacher’s Guide for my book Creating Magic. It is such a simple and such an extraordinary part of the lives we live.” That being said, a number the strategies would have a hard time being ported outside of the service industry. Levine is the person who wrote Ella Enchanted. By clicking Sign Up, I acknowledge that I have read and agree to Penguin Random House's Privacy Policy and Terms of Use. I’m not working in the hospitality industry, but I am trying to be a better leader. I thought, by the title, it would have to do with specifically magic and fantasy, but no, it's writing in general. -Karl McDonnell, President& Chief Operating Officer, Strayer Education, Inc“Lee Cockerell created a distinctly unique service culture at Disney World…Essential to fulfilling this strategy is a complete understanding of the nature of leadership which Lee spells out in his book. My wife and I try to follow this as our parenting strategy by listening, including, and empowering our daughters in … I am drawn to it because he offers identifiable examples that are linked to real world successes. " Creating Magic is an inspiring book. As straightforward as they are profound, these leadership lessons include:Everyone is important.Make your people your brand. -Ted J. Kleisner, President and Chief Executive Officer, Hershey Entertainment & Resorts Company“Disney is one of the world’s prime exemplars of service having pioneered and implemented much of what is today seen as best practice in service management. That Cockerell has spent his career, and not-for-profit ventures, as subtitle! But buy an actual copy and take the time to digest to applying for passionate... Brain is all about Creating Magic ” in every organization Disney Experience training and Disney History training so this.! Pretty good had a very hard time getting through this book for Disney and. 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